HOW TO DONATE

As the Museum continues to be affected by the coronavirus pandemic, your support is vitally important.

As a charity, the museum replies on donations. Gifts support the care, preservation and display of the collection, and make the inspirational work for our curators and conservators and educators possible.

CASE STUDY ON GIVING

In a study referenced in Psychology Today, 85% of respondents said the reason they gave was simply that someone asked them.

Yet that doesn’t solve the question of how donors choose the cause they will support when appealed to lots of nonprofits.

To effectively communicate to your target audience, you’ll need to understand what compels them to invest their attention, what evokes emotion, and what propels them to act. If you’re going to raise funds to make a difference, you have to base your strategy on the science of what makes people give.

The science behind why people give is unclear. Today we’re aware of some of the internal motivators that drive and influence giving -- as supported by behavioral, cognitive, and social science.

As the Museum continues to be affected by the coronavirus pandemic, your support is vitally important.

Donations provide immediate funds to enable us to make the collection and programmes accessible digitally during this challenging time and to welcome visitors back through our doors safely. Every donation makes a real difference.  If you're able, please support the Museum today. Thank you.

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